Mormon Radio Launches

Without doubt, the launch this week of the Mormon Radio Channel is a visionary, dramatic use of new media by the church. It is a radio channel not broadcast over the air.  (I know of no similar approach by any organization, let alone religion.) Instead, it is an Internet site with an Apple iPhone app following soon so iPhone users can listen on their radios.  Don't be surprised if over-the-air stations ultimately pick it up.

It also looks to be solidly programmed -- thoughtful, uplifting content.

Producing 24-hours-a-day will be a challenge to fill, but it appears that they have done a great job in preparation -- not just a hodge-podge.

Such is just the latest in a series of relevant, thoughtful efforts by church leaders to embrace new media, including the Mormon Messages channel on YouTube and BYU-TV.  This is very exciting stuff.

I can hardly wait for what happens next.